More fans at any cost? Analysing the economic effects of the ratio of fans to non-fans in a customer portfolio considering electronic word of mouth
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چکیده
منابع مشابه
Antecedents and Consequences of Sports Fans Engagement (Case of Persepolis F.C Fans)
In this study, some predictions and consequences of football fans' engagement have been examined. The present research is applied in terms of purpose and in terms of how to collect descriptive information of correlation type. To collect the required data, Persepolis football team fans (n = 220) were considered as a statistical sample and completed the electronic questionnaires voluntarily. To c...
متن کاملPrediction of Attitudinal and Behavioral loyalty of Esteghlal and Persepolis Fans by Considering the Team Quality :A Case Study of Female Students in Tehran Universities
The participation of spectators– including both men and women- in sport stadiums and their profitability is one of the new experiences in the world of sports . A significant proportion of Persepolis and Esteghlal fans are women; so, providing conditions for women's loyalty to these teams can help in some decisions on fans management.One of the reasons for loyalty of fans may be the team's qual...
متن کاملThe influential factors on the quality of electronic service in sport from Esteghlal club fans point of view
The purpose of the present research is investigation of the theoretical relationship between the main variables of online exercise performance and their impact upon rendering service quality via internet. The statistical population was included of all fans of Tehran Esteghlal sport club, who electronically and via web site purchased the fans products and received information through club media....
متن کاملبررسی تأثیر ویژگی‌های هندسی حوضه‌ها در تشکیل مخروط‌افکنه‌های دامنه جنوبی البرز در استان سمنان با استفاده از روش‌های همبستگی و تحلیل سلسله مراتبی
Introduction Alluvial fans are considered as one of the arid and semi-arid geomorphic effects, which are the result of intense flow water performance in the past and present. Therefore, alluvial fans can be considered as legacies of quaternary climate. Dryv (1873) used alluvial fan terminology for the first time. The US geographical organization conducted a study focusing on alluvial fans in...
متن کاملAnalysis of Media Consumption Behavior of Sports Fans with a Network Approach
Fans like to talk about their favorite team and players with others. Professional team fans use social media to learn more about teams, connect with other fans, follow teams and players, and build a fan community. Social media by creating a network of users has become a platform for researchers to study fan behavior. Given that members of the fan community interact with each other, their opinio...
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عنوان ژورنال:
- Journal of Decision Systems
دوره 25 شماره
صفحات -
تاریخ انتشار 2016